Lulu Toolkit

Grow your audience. Learn from Lulu insiders and best-selling authors as you publish, establish yourself and sell more copies of your book.
Marketing Your Book for Increased Sales

Marketing Your Book for Increased Sales

Create your marketing plan with this free ebook.

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Author's Guide to Success

An ebook that explains the process before you get started.

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Authors Guide to Success
Top 10 Tips Authors Need to Know Before Publishing

Top 10 Tips Authors Need to Know Before Publishing

An infographic with some free advice that will save you time.

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Print to Ebook Conversion Guide

Download this quick guide to create new formats from your existing projects.

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How to Build Your Audience

How to Build Your Audience

Grow your audience and drive sales with this free ebook.

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An Infographic about the economics of self-publishing. 

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Economics of Self-Publishing

Economics of Self-Publishing

Ebook Creator Guide

Prepare and convert your manuscript into an ebook using the Lulu EPUB converter.

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Photo Book Creation Guide

Photo Book Creation Guide

Use this formatting guide to help you create a photo book. 

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Calendar Creation Guide

Use this formatting guide to help you create a calendar. 

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Cookbook Creation Guide

Cookbook Creation Guide

Use this formatting guide to help you create a cookbook. 

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Publishing Tips

Marketing Guides

Formatting Guides

Ebook Creation Guide
Print to Ebook Conversion Guide

Calendar Creation Guide